In today’s increasingly distributed and remote world, we are all seeking new ways to connect with one another. Connecting with others through conversation and direct observation in product research is how we learn about who they are, what they do, how they do it, and why. Although the pandemic has…

Today we’re releasing our annual trends report, FutureView 2021. It was an interesting exercise as the partners of Punchcut sat together and discussed what we’ve learned from, arguably, one of the most tumultuous years in business history.

As we looked at the agility and innovation of our clients in the…

Shifting from In-Person to Remote Research

We are no longer conducting “research as usual.” At Punchcut, we understand how needs are rapidly evolving (both collectively and individually) because of COVID-19, and we’ve responded by adapting our research practice to fully remote methods. While we are mixed-method researchers, the pandemic has introduced additional complexities, not just for…

Every day, we encounter people we don’t know and we make assumptions about them. Consciously and unconsciously, we categorize them based on things like race, age, gender, the way they dress, or speak, or because of the kind of car they drive or phone they use. Our brains are wired…

Today’s businesses are facing change all around. Their success depends on how nimbly they can pivot and adapt in turning change into an opportunity for growth. Now, is the time to accelerate the power of design to tackle this change and transform it into opportunity.

In a matter of months…

We’re entering a time of exponential technological progress and growing human awareness, calling for more mindful, conscious forms of design.

/

Digitally Connected, but Disconnected

Over the past decade, digital technology has connected just about everything. From mobile to IoT, we’ve seen emerging technologies become normalized throughout the world. This digital transformation enables services to instantly connect us to our media, money, friends, family, healthcare, transportation, and more, from anywhere in the world.

But…

This is the second of two articles about haptic design and provides an overview of human sensory systems and the technology created to manipulate those senses. The first article on Haptic Design Principles was published here.

Beyond the Buzz

Though you may not realize it, you’ve probably already encountered haptic technology through your…

For the last 35 years, since the introduction of the GUI in the 1980s, user experience design has been a discipline and medium dominated by the visual. Even as the touchscreen revolutionized UI, the sensory emphasis of that experience has always been more “screen” than “touch.” …

Five Design Fundamentals for the New Designated Driver

Smart city intersection showing converging lines representing autonomous vehicle traffic

Autonomous vehicles are steadily becoming more capable, shifting the traditional driver role from active human piloting to passive monitoring. As AV technology continues to advance, social acceptance and driver adaptation will depend on designing experiences around trust, comfort, and control.

At Punchcut, we work with mobility companies around the world to research and design solutions that envision the path for innovation and implementation. Through our partnerships, we have identified five key fundamentals for designing and deploying driverless experiences.

“It’s a pretty exciting…

The finance industry has transformed from physical to digital experiences, but that is no longer enough. As people get used to pervasive access to assets experiences must become seamless not merely connected.

From Digitally Connected to Seamless

Everyday at Punchcut, we work with our financial clients to accelerate innovation and improve their customers’ experiences. In…

Punchcut

Punchcut is a digital product design and innovation company specializing in seamless products and services for emerging platforms. http://www.punchcut.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store