Sparked by pivotal changes in humanity, technology, and culture, we believe that this decade marks the Conscious Era of digital transformation. An evolving level of consciousness between humans and machines is driving the need for digital experiences that are more intelligent, immersive, systemic, and social. These four areas of transformation are the guiding forces for conscious experience design and thoughtful product innovation, and they set the framework for our view of the future in 2023 and beyond.