Rapid advancements in AI are evolving the human and machine relationship. Embracing ethical design is crucial for fostering more conscious innovation that positively impacts businesses and society. Technology has become an indispensable part of our daily lives, influencing our communication, information consumption, entertainment choices, transportation methods, and societal systems. The rapid advancement of AI is bringing it closer to “consciousness”. Soon, autonomous systems and machine intelligence will rival or even surpass human cognitive abilities, exerting significant influence…

The revolutionary anthem of Web3 has fallen as quickly as its initial hype. But hope may still exist for organizations looking to bet on a future that leverages blockchain technology. Out of nowhere, someone numbered the Internet, and everyone’s been talking about it. The term “Web3” skyrocketed in popularity over the past three years, with a remarkable 10x increase in search term volume. As the buzzword suggests, it boldly declares the end of the outdated era of “Web2” and ushers…

The rapid development and adoption of generative AI is creating unique opportunities for human-machine collaboration, but it’s critical that we keep a steady focus on its purpose: to empower humans. The November 2022 release of ChatGPT set the human-to-machine relationship to superdrive. In the first five days of its availability, ChatGPT from OpenAI had over a million users. By January 2023 it reached over 100 million users, making it the fastest growing consumer application in history. At the time we’re…

The world watched last week as Apple unveiled the Vision Pro — a dramatic evolution of XR hardware and a new spatial computing platform. Similar to how smartphones rewrote the definition of mobile, Vision Pro’s ripple effect across technology, business, and society has yet to be completely imagined, let alone…

A new service model to get to the future faster. Companies are facing unprecedented pressure to continue to innovate, deliver products, and keep business on track. Product teams are being asked to do more with fewer resources, and under time and budget constraints, that can seem impossible. Product teams need…

Adapting Stagecraft for XR Until recently, UI design has largely dealt with interactions across all kinds of digital screens. Screens could be big or small. They could be fixed on a wall or go everywhere in a pocket. They could be used to navigate to work, or worn on a wrist to navigate through…

The word metaverse has so totally saturated the technology sector that its rampant overuse and misuse have become its own downfall. The metaverse needs a reality check and a regrounding in human needs. People use the term to describe nearly any AR or VR experience, or any sufficiently expansive, or merely popular, virtual game. It’s been used interchangeably with Web3, and has become intertwined with the concept of digital ownership enabled by NFTs. People argue that the metaverse has existed since VRChat, or…

Sparked by pivotal changes in humanity, technology, and culture, we believe that this decade marks the Conscious Era of digital transformation. An evolving level of consciousness between humans and machines is driving the need for digital experiences that are more intelligent, immersive, systemic, and social. These four areas of transformation are the guiding forces for conscious experience design and thoughtful product innovation, and they set the framework for our view of the future in 2023 and beyond.

In today’s increasingly distributed and remote world, we are all seeking new ways to connect with one another. Connecting with others through conversation and direct observation in product research is how we learn about who they are, what they do, how they do it, and why. Although the pandemic has…